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FDA Warns Manufacturer of Yaz/Yasmin About Misleading Marketing Practices
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On three separate occasions in 2003, 2008 and 2009, the FDA reviewed promotional and advertising materials for Yasmin and Yaz and in each instance concluded that the content of the materials was misleading.
In 2003, the FDA sent a letter to Berlex Laboratories (the manufacturer of Yaz and Yasmin at that time) requesting the immediate removal of its 60-second TV ad for Yasmin. The letter explains that the advertisement "misleadingly overstates the efficacy and safety of Yasmin by suggesting that Yasmin is unique and therefore clinically superior to other birth control pills because it contains the chemically different progestin drospirenone." The letter then informs Berlex that "the FDA is aware of the added clinical risks associated with drospirenone…"
To read the FDA's 2003 letter to Berlex, click here.
Five years later, in 2008, the FDA warned Bayer that two of its TV commercials for Yaz were in violation of the Federal Food, Drug, and Cosmetic Act. This time, the FDA explained that the ads "encourage use of Yaz in circumstances other than those in which the drug has been approved, over-promise the benefits and minimize the risks associated with Yaz." Additionally, the warning letter points out that any risk disclosures contained in the commercials are countered by "distracting visuals, numerous scene changes, and other competing modalities such as the background music which combine to interfere with the presentation of the risk information."
To read the FDA's 2008 warning letter to Bayer, click here.
Most recently, in a 2009 letter, the FDA again criticized Bayer's marketing practices, informing the drug manufacturer that its sponsored links for Yaz on internet search engines (such as Google) are misleading. In this newest warning, the FDA not only mentions Bayer's inadequate communication of the drug's indications, but also cites Bayer's failure to communicate any risk information associated with the drug.
To read the FDA's 2009 letter to Bayer, click here. |
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Posted By Kiesel Boucher & Larson on
June 11, 2010 11:10 am |
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